FT商學院

Playing ‘whack-a-mole’ with Meta over my fraudulent avatars
Meta平臺上的假馬丁•沃爾夫爲何屢禁不絕?

How is it possible that a company with such huge resources, including artificial intelligence tools, cannot deal with this?
一家擁有如此龐大資源(包括人工智慧工具)的公司,怎麼可能連這個問題都無法應對?
Examples of deepfake avatars of Martin Wolf promoted in adverts on Facebook and Instagram

I have an alter ego or, as it is now known on the internet, an avatar. My avatar looks like me and sounds at least a bit like me. He pops up constantly on Facebook and Instagram. Colleagues who understand social media far better than I do have tried to kill this avatar. But so far at least they have failed.

我有另一個自我,或者用現在網路上的說法,一個化身。我的化身看起來像我,說話也至少有點像我。他經常出現在Facebook和Instagram上。那些比我更懂社群媒體的同事曾試圖「消滅」這個化身,但至少到目前爲止,他們還沒有成功。

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