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Year in a word: Brat

The title of Charli XCX’s hit album heralded the return of recession pop and a new vibe for Gen Z

(noun and adjective) A cultural phenomenon inspired by the music of Charli XCX, connotative of a laissez-faire attitude and hedonistic lifestyle

What did this year’s race for the most powerful office on earth have in common with a sweaty rave off the UK’s M25 motorway? In 2024 — and perhaps only in 2024 — the two were closely intertwined, indelibly marked by brat. 

The question for those over the age of 25: what exactly is brat? In the first instance, it is the title of Charli XCX’s Grammy nominated sixth album, released in June. But to confine brat to 15 tracks of buzz-saw synths and pulsating basslines encouraging you to unleash your inner “365 party girl” is to do it a disservice.

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