An unexpected online meeting appeared in Heather Haynes’ calendar last April, raising suspicions that she was at risk of redundancy. In response, she propped up her phone and pressed record, capturing the moment she was laid off in a video that would attract 10mn views.
“The lack of growth and the decline in our client revenue has negatively impacted our business beyond what we can sustain,” she was told. “It’s forced us to make what are very difficult decisions to eliminate roles within the agency, [including] your role.”
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