My earliest memory of watching a football match was the FA Cup Charity Shield final in August 2001, where Liverpool beat Manchester United 2-1.
My father and older brother supported Manchester United, so — a free agent at that point — I chose to root for Liverpool — and I’ve been a very lazy Reds fan ever since.
If I’d been biased by geography rather than naked contrarianism, I would have supported the local club, Coventry City, and yielded a substantially worse return on my (costless) investment of support.
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