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Heineken: price rises are not encouraging temperance
Lex專欄:喜力啤酒漲價對銷量影響有限

Sales in Europe largely hold up despite the cost of living
儘管喜力啤酒價格上漲了近14%,但歐洲銷量僅下降了1%。

Few beverage industries are as ubiquitous as beer and have such a vast infrastructure to support its supply and distribution. In recent years brewers have come under intense pressure, initially from the pandemic, where lockdowns cut off customers from bars and restaurants. More recently, soaring inflation has swollen the input costs of everything from barley to cans and bottles.

很少有飲料行業像啤酒那樣無處不在,並擁有如此龐大的基礎設施來支持其供應和分銷。近年來,啤酒商面臨著巨大的壓力,最初來自疫情,當時的封鎖切斷了酒吧和餐館的顧客。最近,飛漲的通貨膨脹令從大麥到罐子和瓶子的所有投入成本急劇上漲。

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