Data is king: Why content creators must rethink their role in the AI era

Content creators may feel the most profound shift and play a more important role as data becomes a strategic asset in the AI era

This article only represents the author's own views.

As the global AI race heats up, it’s becoming clear that data doesn’t lose its value once large models reach the reasoning stage. On the contrary, it’s even more critical due to the need for dynamic knowledge. The so-called “last mile” of high-quality datasets often determines a model’s ultimate performance.

That is likely why Facebook parent Meta Platforms (META.US) made a $14.3 billion strategic investment in Scale AI, a company focused on data labeling and cleaning for AI training.

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