Demand for Ferrari’s supercars in the US remains “hot” despite price increases to offset Donald Trump’s tariffs, according to its chief executive, as the company maintained its guidance for profit growth this year.
The Italian group is exposed to Trump’s 25 per cent tariffs on imports of foreign-made cars since it makes all of its cars in Italy, even though the US is its largest market and is where it sells about one in four cars. But the luxury-car maker also has enough brand strength to pass on the tariff costs to consumers.
The company on Tuesday said it had not received cancellations in its order book — which already covers the whole of 2026 — even after it announced plans in March to raise prices for some of its models by up to 10 per cent.