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Super Hi boils up overseas with New York listing application

The international arm of hotpot giant Haidilao is try to whet U.S. investor appetites with 23% revenue growth last year and its first-ever profit.

By Edith Terry

When Super Hi International Holding Ltd. (9658.HK) filed an IPO prospectus for a second listing in New York on April 26, its current Hong Kong-listed shares bubbled up by 5% the next trading day. Shares of its former parent, hotpot sensation Haidilao (6862.HK), rose even more, as investors bet that Haidilao’s international offspring could benefit from a new fund injection to speed its global expansion.

Super Hi and Haidilao are a family affair controlled by founder Zhang Yong and his wife, Shu Ping, who runs both companies, after spinning off the former from the latter in December 2022. Zhong and Shu own more than 50% of Super Hi, whose headquarters is in Singapore, and where Shu lives with their son while managing the family business.

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