詠竹坊

Yum China ‘rediscovers’ its fast-food roots in budget-conscious times

The operator of KFC and Pizza Hut restaurants in China has been expanding its price range to tap underserved consumers.

This article only represents the author's own views.

Times may be getting leaner in China these days, but people still enjoy eating out.

That’s one of the key messages coming through in the latest quarterly results from Yum China Holdings Inc. (YUMC.US; 9987.HK), which managed to report record third-quarter revenue and strong profit growth even as China’s own breakneck growth of earlier times showed signs of entering a new phase. The growing consumer caution on spending actually favors fast food outlets like KFC and Pizza Hut, which have a wide range of offerings for value-conscious customers.

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