When Lionel Messi appeared on Alibaba’s Taobao Live platform this year, 5.3mn viewers joined the livestream to watch him chat. But it is not just football superstars that attract such crowds in China. Top streamers who sell products via live video attract a huge following. The success of livestream commerce is overhauling the retail sector.
今年，當利昂內爾•梅西(Lionel Messi)出現在阿里巴巴(Alibaba)旗下的淘寶(Taobao)直播平臺上時，530萬觀衆加入了直播，觀看他聊天。但在中國，吸引如此龐大人羣的不僅僅是足球巨星。通過影片直播銷售產品的頂級主播吸引了大量的粉絲。直播電商的成功正在徹底改變零售行業。
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