詠竹坊

China’s Sun Protection Market Shines, and Not Just in Summer
中國防曬市場亮眼 銷售強勁四季通喫

Sales of sun protective products in China were worth nearly $4 billion in 2021, providing fertile new ground for traditional outdoor gear makers and a growing field of newcomers
2021年中國防曬產品銷售額接近40億美元,爲傳統戶外用品生產商和不斷湧入的新來者提供了新的沃土。

It’s 9 a.m. in mid-July, and Luo Yan starts her daily sun protection routine. First the 22-year-old college undergraduate takes out a sunscreen designed specifically for sensitive skin and applies it slowly and evenly on her face and arms. Wearing a white dress today, she selects matching beige sun protection clothing, along with a rosy sun face mask as a contrast. She sets off, sun umbrella in hand, soon to cross paths with a torrent of other umbrella-toting young students like herself.

這是7月中旬的一個上午,駱言在9點開始了她每天例行的防曬工作。首先,這個22歲的大學生取出了專爲敏感皮膚研製的防曬霜,慢慢均勻地塗抹在臉上和胳膊上。她今天穿的是白裙子,於是她挑選了一件相配的米色防曬衣,和一個可以起到襯托作用的玫瑰色防曬口罩。打開遮陽傘後,她出發了,路上遇到了一波又一波像她一樣撐著傘的年輕學生。

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