China’s middle-class consumers are fanning a new craze as they adapt to tougher economic times: a rush to buy soon-to-expire food and drink at deep discounts.
According to public records, 119 businesses specialising in items approaching their expiry dates have been registered within the past 12 months, compared with 92 over the previous decade.
Such stores sell goods ranging from 100g tins of Nestlé coffee for Rmb3 ($0.45) to 330ml bottles of mineral water costing Rmb5 each.
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