TikTok has abandoned plans to expand its live ecommerce initiative in Europe and the US, after the social media platform’s foray into QVC-style shopping in the UK was hit by internal problems and struggled to gain traction with consumers.
TikTok已放棄在歐洲和美國擴張其直播電商業務的計劃，先前，該社群媒體平臺在英國試水直播購物模式並不順利，內部出現各種問題，在消費者中間也很難流行起來。
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