I got a call from my newly retired father recently, asking indignantly why ads for funeral homes and will-writing businesses were following him around the internet. He hadn’t been googling anything directly related, but had looked up some medications for my grandmother. I suggested that perhaps this, combined with his age, had caused some algorithm to conclude that he might require these services imminently. We tried to laugh it off, but I could tell the incident had unnerved him.
最近我接到了剛退休的父親打來的電話，他憤怒地說，爲什麼他上網時總被推送殯儀館和遺囑撰寫公司的廣告？他沒在谷歌(Google)上搜索過任何直接相關的東西，只查過一些我祖母喫的藥。我覺得可能正是這些藥，再加上他的年齡，導致某些演算法判斷他或許馬上需要這些服務。我們本想一笑置之，但我感覺得出這件事讓他很煩。
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