觀點智慧型手機

LG Electronics: life should be better without smartphones
Lex專欄:LG放棄智慧型手機業務是正確的

After 23 lossmaking quarters, the South Korean group is right to be quitting the mobile industry
翻蓋手機時代的王者LG電子如今決定退出手機行業,這是正確的一步。手機業務爲其貢獻8%的銷售額和大部分虧損。

In the era of flip phones, LG Electronics was king. “Life's Good”, was how the South Korean group’s marketing slogan put it. But the stronghold made LG too comfortable. Its decision to enter the smartphone business later than peers was a costly mistake.

在翻蓋手機時代,LG電子(LG Electronics)曾獨霸一方。正如這家南韓公司的行銷口號形容的:「Life's Good(生活真美好)」。但樹大根深讓LG太過安於現狀。比同行晚下決心進軍智慧型手機業務是一個代價高昂的錯誤。

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