US meat substitute companies Impossible Foods and Beyond Meat have set their sights on China, the world’s biggest consumer of meat, where urbanisation, population growth and higher incomes are accelerating demand for proteins.
Beyond Meat is looking to start production in China next year, while Impossible Foods is exploring potential partnerships with government bodies and corporations. Both companies have a presence elsewhere in Asia, but have yet to enter the mainland Chinese market.
As the world’s most populous nation, China consumes almost a third of the world’s meat.
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