Few western companies have more at stake than Nike in the fallout from an American basketball executive’s tweet about Hong Kong.
The US sportswear group, whose Swoosh logo adorns NBA player kits under an exclusive deal with the league, has been among the biggest beneficiaries from a basketball boom in China.
Since Daryl Morey, general manager of the Houston Rockets, sparked a dispute on the mainland this week with his support for democracy protests in Hong Kong, Wall Street has been left wondering whether the NBA’s difficulties will also become those of Nike.
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