Amazon has been crowned the world’s most valuable brand, as the ‘Everything Store’ expands in cloud computing, consumer tech and movie production.
Founded by the world’s richest man Jeff Bezos, the Seattle-based online retailer has seen its brand value quintuple in the past five years to reach $315.5bn, according to the 2019 BrandZ Top 100 Most Valuable Global Brands rankings. Undertaken annually by advertising holding company WPP and its market research firm Kantar, the BrandZ study analyses firms’ financial data and draws on an extensive consumer survey to reach its conclusions.
Amazon has expanded into grocery, healthcare, food delivery and, with its Alexa devices, even voice recognition. This proves that its name has great “brand stretch” across many different categories, said David Roth, the chairman of BrandZ.