We are struggling to get the best out of data. Too much gets collected, not enough gets used. When it does, it is in ways that can harm both individuals and our societies and democracies. It concentrates money and power. We want data to be used to deliver personalised services, to make scientific discoveries, and to inform business planning and government policymaking. But we also worry about our data being used to target and discriminate against us. We distrust the organisations that collect it.
我們正在千方百計地試圖最有效地利用數據。我們收集的數據太多，使用的卻不夠。當我們能充分地利用數據時，各種各樣的使用方式可能會損害到個人以及我們的社會和民主。數據匯聚金錢和權力。我們希望數據能被用來提供個性化服務，用於科學探索，併爲商業規劃和政府制定政策提供資訊。但我們也擔心我們的數據被用來針對我們和使我們陷於不公平的境地。我們不信任收集數據的組織。
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