There are some 46m people in the world using the dating app Tinder. Countless more are searching for a mate on Bumble, Happn or — for the snobby yet painfully insecure — Raya, a “private members’ service” that rejects anyone who doesn’t have a solid stock of Instagram followers or a minor IMDb credit. Across all these apps, there is a common theme: most of the men are wearing terrible outfits in their profile photos. Perhaps a trilby. Perhaps Lycra cycling gear. Perhaps a Superdry T-shirt. Perhaps no top at all.
如今全球使用Tinder這款手機交友App的人高達4600萬人，更多的人則通過Bumble、Happn以及Raya等交友App相親約會。Raya是僅服務於「一小撮高階人士（愛慕虛榮卻又極度缺乏自信）」的交友App，沒有相當數量的Instagram粉絲與一定網路電影資料庫(IMDb)指數者都被拒之門外。但上述這些交友App存在一共性問題：在個人資料照中，多數人的行頭顯得差強人意：有些戴著頂軟氈帽，有些穿著萊卡(Lycra)騎行裝，有些穿著Superdry速幹T恤衫，而有些人乾脆是光著膀子。