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World Cup: why millennials will transform football’s greatest event
千禧一代將改變世界盃


庫柏:千禧一代很少全神貫注地看完一場90分鐘的比賽,他們所熱衷的種種新看球方式正在改變這一重大賽事。

Ned Newell-Hanson, a 26-year-old Londoner, watches football obsessively but avoids paying for it. Some of his happiest moments are watching Chelsea games on his mobile, ideally on his balcony with a glass of wine but if necessary on a bus, hours after they have ended. (He goes to great lengths to avoid prematurely hearing the score.)

26歲的倫敦人奈德•紐厄爾-漢森(Ned Newell-Hanson)狂愛看球,但儘量不在這上面花錢。他最開心的時候就是在切爾西(Chelsea)比賽已經結束數小時後在移動設備上觀看錄播,最好是能在自家陽臺上邊喝葡萄酒邊看,不過如果情況不允許,在巴士上看也行。(他會不遺餘力地避擴音前聽到比分。)

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