When Victoria Westerhoff decided to study for an MBA at University of Pennsylvania’s Wharton business school in 2016, an unusual elective caught her eye: consumer neuroscience. The field was important to her — she trained as a cognitive scientist at Yale.
當維多利亞•韋斯特霍夫(Victoria Westerhoff)2016年決定在賓州大學(University of Pennsylvania)沃頓商學院(Wharton Business School)攻讀MBA學位時,一門不尋常的選修課引起了她的注意:消費者神經學(consumer neuroscience)。這個領域對她很重要——她在耶魯大學(Yale)學的就是認知科學。
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