US tech groups already face fierce scrutiny of their impact on society, from politicians and consumer advocates, activist investors and their own former employees. Now some of their biggest customers are stepping up criticism of a digital ad market dominated by Google and Facebook. Unilever, one of the world’s largest marketing spenders, is threatening to pull its ads from digital platforms if they “create division”, foster hate or fail to protect children.
美國科技集團對社會的影響已受到從政界人士到消費者權益保護者、維權投資者以及它們自己的前僱員等各界人士的密切審視。現在，它們的一些大客戶正在嚴厲批評由谷歌(Google)和Facebook主導的數字廣告市場。全球最大的行銷支出者之一聯合利華(Unilever)威脅稱，如果數字平臺「製造分裂」、助長仇恨或未能保護兒童，就會將其廣告撤下。
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