What is new about today’s economy? It is not the role of ideas themselves. The technologies we take for granted — the wheel, fired pottery, the plough or the steam engine — were once brilliant new ideas. What is new about today’s economy is that many of our best ideas remain disembodied. The idea is indeed valuable, but it does not take physical form. This changes almost everything.
當今經濟的新特點是什麼？不在於創意本身的作用。我們現在視爲理所當然的技術（車輪、陶器、犁或蒸汽機）都曾經是傑出的新創意。當今經濟的新特點在於，我們很多最優秀的創意仍脫離實體。創意確實寶貴，但沒有實體形式。這幾乎改變了一切。
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