Many US tech companies have found the Chinese market difficult to crack, but Airbnb is hoping that a new name and an investment drive could help it gain ground in the world’s biggest tourism market.
The accommodation company plans to double investment and triple its staff in China this year, as well as launching tour programmes in Shanghai and a new advertising campaign.
The efforts are the latest in a years-long attempt by Airbnb to bolster its market share in China, which is home to more international tourists than any other country.
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