When is the right time for an entrepreneur to pull the plug on their start-up? “Never!” is likely to be the knee-jerk response, if you ask one directly. Perhaps they wish to avoid admitting to any doubts.
Such commitment is laudable, and it may be based on tech start-up lore. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance,” is a frequently cited observation of Steve Jobs.
When rejected by investors, and battling to establish a market, the temptation for a fledgling venture to quit is enormous. Yielding would sometimes be the smart decision.
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