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HP targets Apple’s share of premium laptop market

Five months after its historic split, HP Inc, maker of printers and PCs, is hoping to take on Apple in the laptop market as it searches for fresh sources of growth.

Dion Weisler, chief executive, told the Financial Times that focusing on new premium products was one of his priorities.

“I think we are pretty effective with building a premium line to take on share in Apple’s traditional space,” he said, pointing to HP’s newest laptops. “Over the last five to six years, we weren’t doing enough at the high end.”

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