Is the fashion show dead? It’s the question that the industry has been wriggling with all week as brands have scrambled over each other to deliver their goods to market straight off the catwalk. “See now buy now”, “runway to retail” and “ready to go” are just some of the slogans that have been coined to conjure the new fashion order. They come in the wake of announcements this month, from Burberry and Tom Ford, that from September the brands will sell their collections straight after their shows. It’s had a domino effect in New York, where Michael Kors, Tommy Hilfiger, Coach and DVF offered a select few items for sale straight after their AW16 shows in New York this week.
時裝週是否已過氣了？
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