One of China’s largest internet companies is intensifying its efforts to crack the African market with a bid to disrupt Facebook’s WhatsApp with a rival messenging service.
Tencent has teamed with Africa’s largest media company, Naspers, to introduce its social media app across the continent. The service, WeChat, has more than 650m active monthly users in China, and it is cheaper than SMS.
The Chinese-South African joint venture is betting on the rapid growth of smartphone sales to young people, who are increasingly using their mobile phones to shop, bank, search for jobs, listen to radio and order taxis and takeaways.
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