Last week, Jack Ma called for a new “e-WTO” with the aim of helping small businesses get on the Internet, as the best hope in the fight against poverty. This appeal came after Alibaba’s largest ever “Singles Day” a week earlier, with almost US$14.3bn of merchandise sold in 24 hours. Alibaba’s social media accounts even reported that Premier Li Keqiang called CEO Jack Ma to wish him a successful day. “Singles Day” is now the world’s largest shopping day,dwarfing even the United States’ “Black Friday.”
不久前，馬雲(Jack Ma)呼籲建立一個新的、旨在幫助小企業利用網路的「電子世貿組織」(e-WTO)，並將此作爲消除貧困的最大希望所在。馬雲發出此番呼籲一週之前，阿里巴巴(Alibaba)在「光棍節」(Singles Day)當天24小時內銷售了創歷史新高的近143億美元的商品。阿里巴巴的社群媒體賬戶甚至宣稱，中國總理李克強也致電馬雲，預祝「雙十一」取得成功。「光棍節」如今已成爲世界規模最大的購物狂歡節，甚至連美國的「黑色星期五」(Black Friday)都相形見絀。
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