For the top executives of Nikkei, Japan’s biggest media company, buying the Financial Times was a deal they had been chasing for years in a bid to turn a heavily domestic name into a global brand and survive the shift to digital journalism.
對日本最大媒體公司日經新聞(Nikkei)的頂級高階主管來說,收購英國《金融時報》(Financial Times, FT)是他們多年來追求的一筆交易,這種追求的目的是把一個本土色彩濃厚的品牌轉變爲一個全球品牌,在朝向數字新聞的轉型過程中生存下來。
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