When TransferWise, an online money transfer service, moved to new headquarters in London recently, it installed a sauna in its offices.
This is the sort of extravagance that leads to much scoffing about tech start-ups, caricatured as preferring to invest in ping pong tables before turning a profit.
But the sauna is more than a sign of excess. TransferWise’s founders are Estonian. Much of its operations are based in the Baltic country. During a recent conversation with Taavet Hinrikus, its co-founder, I was struck by how animated he became when describing the corporate culture he is trying to nurture.
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