樂尚街

Men for all seasons
男裝爲何錯季銷售?


奇怪嗎?秋冬季男裝不久就要上市了,夏天其實才悄然來臨。老道的消費者已經不會在新季時裝剛上市時出手,因爲他們知道,過不了多久,打折季就來了。

As the seasons change, fashion disappears. The SS15 collections have been in store for about three months now, and savvy men are not shopping. Fashion obsessives cherry-picked as soon as the clothes hit the rails, while the cautious know the summer sales are just round the corner. Online stores are already emailing promotional codes offering 20 per cent off, hoping to nudge customers into a late-season purchase before full markdowns begin.

春去夏來,流行時尚卻好像沒了影兒。2015年春夏季時裝已上市快三個月,精明的男士已不再出手。2015年春夏季時裝則上市時,時尚潮人都蜂擁而至,但老成持重者則深知夏季打折季即將到來。各大網店早已開始發送時裝促銷代碼,慷慨給予20%的折扣優惠,它們希望在全面打折季開始之前,藉此吸引消費者在旺季結束前果斷出手。

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