Heineken and Diageo are braced for sales of beer in Indonesia to go flat when a government clampdown comes into force on Thursday that could affect half the country’s beer sales.
Diageo, the world’s biggest spirits company, has called on the government of the world’s fourth-most populous country to postpone the controversial ban on sales of drinks with less than 5 per cent alcohol volume — mainly beer — in convenience and other small stores.
The decision, announced in January, is another setback in the markets on which global drinks companies are increasingly pinning their growth hopes.
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