McDonald’s warned it faced an “urgent” need to change in an attempt to win back customers as it reported a drop in monthly sales that was much larger than expected, write Neil Munshi and Mark Odell.
The fast-food chain said yesterday that global sales dropped 1.7 per cent in February, much worse than the
0.3 per cent fall analysts forecast. Its performance was damaged by sharp drops in the US and Asia-Pacific, where sales fell 4 per cent and 4.4 per cent, respectively.
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