London’s Savile Row is the Tall, Rich, Handsome Street, the soaring Shard building is a Star Plucking Tower and kilt-wearing Scotland’s Highland Games are the Strongman Skirt Party.
That is according to a new set of Chinese names for 101 British tourist destinations to be unveiled today. VisitBritain, the national tourism agency, is giving the UK’s most loved attractions a mandarin makeover as part of a campaign to lure more Chinese visitors.
The country has lagged behind in attracting Chinese tourists, partly because visitors must get a UK visa separately from the common visa that covers members of the EU’s Schengen area — allowing free movement around rival hotspots such as France, Italy and Spain.
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