Josep Presseguer had already dispatched 350 tonnes of peaches and nectarines on the road to Russia when the Kremlin announced its sanctions on EU food last week.
The chief executive of Fruits de Ponent said he had to summon his two dozen trucks back to headquarters in the Catalan town of Alcarràs, where he is now under pressure to find new buyers before his fruit rots into compost.
“That’s the question of the age: what happens with the fruit?” Mr Presseguer asks. “It’s going to cause a huge stock problem. We’d have to sell a lot of fruit at a very low price.”
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