I am wearing a hairdresser’s cape with my name on, in a salon with my name over the door, getting styling tips from a man called Andrew Hill who, at least according to Google’s UK search engine, is more popular than I am.
In an online search on Google for “Andrew Hill”, the Andrew Hill Salon in the small Devon market town of Newton Abbot, outranks both me and – more surprisingly – the late African-American jazz pianist with a global fan base.
The hairdressing salon’s search engine pre-eminence has puzzled me for a while so I have come to Devon to work out how a small business, or even an individual, should go about pushing their brand up the Google rankings.
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