Alibaba, China’s hottest internet company, has built a massive ecommerce business without selling a single pair of jeans, washing machine, or book. What it sells instead are consumers, and it sells them in droves to retailers who pay for clicks, keywords, ad views, and sales.
中國最熱門網路公司阿里巴巴(Alibaba)打造了一家規模十分龐大的電子商務企業，卻沒有銷售一條牛仔褲、一臺洗衣機或一本書。相反，它「銷售」的是消費者，把一批批消費者「賣給」零售商，零售商爲點擊、關鍵詞、廣告瀏覽和銷售而付費。
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