An obscure smartphone maker based in France has done what some feared was impossible following the sale of Nokia’s handset business: created a successful European challenger to groups Samsung and Apple.
Wiko is majority-owned by Chinese technology group Tinno Mobile and its phones are manufactured in China. But that fact is lost on many of French buyers, who have catapulted the brand into the top three handset vendors in the country, where it trades off its local status and “French touch”. It has also become a popular brand in Portugal and Italy.
Wiko has 8 per cent of the French market, according to Kantar Worldpanel ComTech, which measured “triple-digit growth across Europe” for the brand in the past year.
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