As a graduate student in the late 1990s, Andy Molinsky worked at an agency in Boston helping Russian immigrants find jobs in the US. The applicants were well-qualified but they struggled during interviews. They intellectually understood the cultural customs of the typical US job interview – smile, make eye contact and engage in small talk – but they found it hard to do so because it went against their culturally ingrained behaviour.
20世紀90年代末，還是研究生的安迪•莫林斯基(Andy Molinsky，見右圖)曾供職于波士頓的一家中介，幫助俄羅斯移民在美國找到工作。俄羅斯求職者的素質不錯，但他們在面試時總感覺不自在。他們雖然知道典型的美國招聘面試需要遵循的文化習慣，例如微笑、有目光接觸、和對方輕鬆地閒聊，但他們發現自己很難做到這些，因爲這些與他們深受本民族文化影響的行爲方式是牴觸的。
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