Italian handbag retailer Furla is ramping up its opening of 100 boutiques in Greater China as it expects the country to be its largest market within the next five years.
The strategy seeks to counter the global slowdown in sales of higher priced luxury goods by tapping a growing demand for accessible fashion brands in China.
Furla’s push into China comes as female shoppers in established markets in the US and Europe are showing signs of becoming more cautious about spending €2,000 on a luxury handbag.
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