How should entrepreneurs behave towards the media? Many are fearful of public exposure, and avoid contact at all costs. They prefer to remain anonymous and private. Others, for instance the participants in shows such as Dragons’ Den or Undercover Boss, relish the media’s embrace as a new career. They love the publicity, and no doubt believe it helps their businesses.
企業家應該如何對待媒體？許多人不願拋頭露面，總是竭力避免與媒體接觸。他們寧願默默無聞，不喜歡被打擾。還有些人，例如《龍穴》(Dragons' Den)或《臥底老闆》(Undercover Boss)等節目中的選手們，卻享受媒體的包圍，並以此作爲一種新的職業。他們喜歡出名，無疑也相信這有利於他們的事業。
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