新浪

Sina to launch new products to fight off Tencent

Sina, the company that runs China’s leading Twitter equivalent, is launching a new social communication product and making more investment in online gaming to fight larger rival Tencent on its own turf.

The offensive comes as WeChat, Tencent’s fast-growing mobile messaging app, has eroded the popularity of Sina’s Weibo microblog and sent most other Chinese internet companies scrambling to grab their own piece of the country’s mobile internet.

“We are going to launch a new social media product complementary to Weibo that focuses more on groups, interest groups,” Charles Chao, chief executive, told the Financial Times. “It has chat, news feed, pictures.”

您已閱讀33%(658字),剩餘67%(1335字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×