America’s fast-growing online education networks are racing to win business in the global market as growing international demand produces copycats in other countries.
Udemy, the latest online learning company to expand overseas, says it is launching its site in nine languages to meet the needs of thousands of users who want to take courses in their native tongues. Half of its 1m students are now outside the US.
“We always saw this as a global problem,” said Eren Bali, co-founder and chief executive. “You can’t expect the whole world to translate an American education. It’s like asking all people to read a translation of American newspapers everyday.”