Shanghai is having a particularly hot summer this year but that didn’t stop game lovers by the tens of thousands from queuing up to get into ChinaJoy 2013 – The 11th China Digital Entertainment Expo & Conference.
“Everyone was talking about mobile games this year,” says Xue Yongfeng of consulting firm Analysys. He says China’s mobile games industry is booming – creating a bubble that’s likely to burst next year.
The mobile games industry developed quickly in 2012. Sun Shoushan of China’s Administration of Press, Broadcasting Stations and Radio said in a speech at the event that revenues had surged more than 90 per cent to Rmb3.24bn ($530m); in the first half of this year, revenue from mobile games more than doubled.