The story
Gymnast Li Ning became a Chinese hero in 1984 when he won six medals at the Los Angeles Olympics, the country’s first appearance at a summer games in 32 years.
By 1990 he had set up his own sportswear company, Li-Ning. It was an immediate hit, and in 1999 the company’s revenues in China reached Rmb700m, more than twice Nike’s Rmb300m and Adidas’s Rmb100m.
您已閱讀9%（365字），剩餘91%（3560字）包含更多重要資訊，訂閱以繼續探索完整內容，並享受更多專屬服務。