Coca-Cola has moved to head off rising concerns that sugary drinks are contributing to an obesity epidemic by releasing a four part plan highlighting calorie count labelling, greater promotion of diet drinks and a renewed pledge not to market to children under 12.
The world’s largest beverage company added it would encourage consumers to adopt more active lifestyles and apply all the measures in the 200 countries where it operates.
The new policy, announced on Wednesday, comes as Coke and its competitors are drawing fire from health experts and lawmakers, in the US and elsewhere, over the high calorie content of their flagship products.
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