When Hal Varian arrived at Google as a part-time economic adviser in 2002, he asked the then chief executive, Eric Schmidt, how he might make himself useful. Schmidt suggested that Varian might “take a look” at the way Google sold its advertising because “it might make us a little money”. That was an understatement: in 2011, Google's ad revenues were more than $36bn.
當2002年哈爾•瓦里安(Hal Varian)到谷歌(Google)擔任兼職經濟顧問時，他問時任執行長的艾立克•史密特(Eric Schmidt)他能發揮什麼作用。史密特建議瓦里安可以「看看」谷歌銷售廣告的方式，因爲「它或許能讓我們賺點小錢」。這種說法可就太保守了：2011年穀歌的廣告收入超過360億美元。
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