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Asia’s lust for labels tempts brands to tap the markets

The long-term outlook for Asian consumer markets, which are dominated by the luxury-hungry Chinese, has been the driver of luxury deal activity and will continue to be so, say analysts.

There has been a handful of acquisitions in the past 12 months, but much of the investment activity in the luxury sector has come from successful initial public offerings by some familiar names in fashion.

Brunello Cucinelli made a strong debut in Milan in April following fellow fashion label Salvatore Ferragamo’s successful initial public offering last June. US fashion brand Michael Kors’ December launch was the brightest, while travel goods maker Tumi debuted in April.

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